Prepare ribs by trimming any excess fat from ribs. Turn ribs bone side up and with a sharp knife, cut under the membrane. Pull membrane off ribs.
Rinse ribs under water and pat dry with a paper towel.
Sprinkle dry rub over ribs making sure to rub all over the top and bottom.
Cover ribs with plastic wrap and let sit in the refrigerator over night. ( If you don't have time to sit over night, they can sit for 1-8 hours.)
Prepare the grill for indirect heat. Put charcoal on one side of the grill and a drip pan filled with water on the other side. Soak wood chips in water for 30 minutes. Drain the wood chips well. Light the charcoal and top with several wood chips.
Once grill has reached a temperature of 250-275 degrees F. Oil the cooking surface and place ribs on the grill. Place them on the opposite side of fire and coals. (Place above the drip pan.)
Let grill for 2 hours, spraying halfway through with apple juice to add moisture to the ribs.
While ribs are cooking, heat BBQ sauce in a small sauce pot over medium-low heat. Mix in 1/4 cup cherry cola to the sauce. Cook for 10 minutes.
After 2 hours of grilling, spray ribs and wrap in foil. Place back on the grill on the same side. Let cook for 1 additional hour. (Make sure temperature is staying between 250-275 degrees F)
Remove ribs from foil, place ribs back on the grill and coat with BBQ cola sauce. Let cook another 15 minutes. Remove from grill and let ribs rest for 10-15 minutes.